Top 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleNRF Forecasts Meager Holiday Season Sales Gains of 2.2%
Sales in the 2008 holiday season will rise just 2.2%, to $470.4 billion – well below the 10-year average of 4.4%, and the lowest growth level since 2002, when holiday sales* rose 1.3% from the previous...
View ArticleMore than 20 Million US Phone Users Cut Land Lines, Number Growing
More than 20 million US telephone households (17%) are now “wireless substitutors” – homes without landlines that rely solely on a mobile phone – and one in five households could be wireless-only by...
View ArticleGermany First, US Seventh in Nation Brands Index of Country Reputation
Germany is the best overall country “brand,” receiving the highest ranking among the 50 nations measured by the 2008 Anholt-GfK Roper Nation Brands Index (NBI) report. The US ranks seventh, according...
View ArticleBoomers Network Online and Stream Video, Ripe for Web Entertainment
A majority (61%) of Baby Boomer internet users in the US have visited sites that offer streaming or downloadable video, while 41% have visited online social networks, according to a report from The NPD...
View ArticleTop 10 Mobile Phone Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleObama Site Video Viewing Up 155%, McCain’s Attracts Majority Female Viewers
The number of video streams at BarackObama.com increased 155% in August, from 502,000 in July to 1.3 million, and JohnMcCain.com for the first time attracted a majority female viewership, according to...
View ArticleUS Ad Expenditures Down 1.6% in First Half
Total measured advertising expenditures in the first six months of 2008 declined 1.6% compared with the first half of 2007, while second-quarter ad spend was down 3.7% vs. 2Q07 – the steepest quarterly...
View Article62 Million Consumers Begin Holiday Shopping before ‘Black Friday’
More than one in three holiday shoppers – or 62.3 million adult consumers – report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research &...
View ArticleEconomy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital
Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before,...
View ArticleTop 10 House and Garden Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Broadcast Media Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Private-Sector Workers Want Employers to Help the Poor
Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to (pdf) a survey conducted by Harris...
View ArticleConsumers Alarmed about Online Privacy, 25% Provide Fake ID to View Sites
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer...
View ArticleAdvertisers Frustrated by Local Targeting Tactics, Metrics
National advertisers have a significant interest in doing more local online advertising, but are missing opportunities because they remain confused about the best tactics, traffic sources and...
View ArticleCompanies Struggling to Attract, Serve Millennial Generation
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) – born between 1982 and 2001 – according to a global survey by the Economist...
View ArticleTop 10 Sports Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Travel Destination & Accommodation Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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